H Mart App Redesign
IDENTITY, UX/UI
H Mart is the largest Asian supermarket chain in America and provides groceries and everyday essential needs as well as upscale products. This project focuses on redesigning the logo and mobile app for H Mart. The current app is limited to rewards card access, requiring users to visit the mobile website to shop. The goal of this project is to integrate these experiences into a single platform and create a more seamless, user-friendly experience.
LOGO REDESIGN
APP REDESIGN
The redesign focus on combining the rewards program in the current app and online grocery shopping mobile site. The new app will be more modern and appealing to the current market.
SPLASH SCREENS
HOMEPAGE
The homepage is designed for efficiency, offering quick access to key feature categories, supported by a persistent bottom navigation across the app.
PRODUCT PAGE
The product page offers comprehensive product details, allowing users to save items to favorites or add them to a shopping memo for a more organized shopping experience.
CATEGORIES
The Categories tab allows users to easily browse and explore product categories.
SHOPPING MEMO
The Shopping Memo streamlines trip planning by letting users organize items ahead of time and add products directly from the app for quick reference.
REWARDS & COUPONS
The Rewards page ensures quick access to membership information during in-store checkout. The Coupons page displays all available offers and used coupons.
MY PAGE
My Page serves as a central hub where users can manage orders, saved items, addresses, and account details.
CHECK OUT
The redesigned checkout page presents all editable steps on a single screen, along with cart details for review before placing an order.
SUB-MENU
The sub-menu on the homepage provides access to additional store information, including locations, hours, services, and events.
RECIPE
The recipe section features a clearer, more organized layout for easier browsing and discovery.
